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Hi! If this is your first time here, I highly recommend checking out my other movie/tv/holiday special reviews before this one, just to get a more positive idea of what to expect from my writing. Usually, I’m not this…well, you clicked on this review, didn’t you?
I suppose I should begin this month with a little bit of Rankin-Bass’ history. It was founded in 1960 by Arthur Rankin Jr. and Jules Bass under the name Videocraft International. They began by producing animated television series for children, alternating between stop-motion and traditional cel animation before combining both with a process they called “Animagic” (which sounds more like a fireworks show at Disney World than an actual animation technique if you ask me). All the animation for these shows and the holiday specials and films that they would later branch out into were outsourced to Japan. Throughout the studio’s existence, work rotated between five different Japanese animation houses: MOM Production, Toei Animation, TCJ (Television Corporation of Japan), Mushi Production, and Topcraft. Chances are if you’re into anime, then these names ring a few bells. These studios have produced hit after hit on the big and small screen, with some of them continuing to do so today, and many of Topcraft’s animators went on to bigger and better things at Studio Ghibli.
Most of Rankin-Bass’ Christmas specials, particularly the ones I’ll be looking at, follow a simple formula – take a well-known holiday song and build a story around it. It’s not a bad concept if a bit overutilized. Their first outing, and most beloved in the eyes of many, is Rudolph The Red-Nosed Reindeer, based on the tune of the same name written by Johnny Marks (who would also write the other songs in the special) and popularized by Gene Autry in 1949. The song itself was taken from a children’s book created a decade prior to promote the Montgomery Ward department store, and the special was sponsored by General Electric, who, by a stunning coincidence, were selling Christmas lights that holiday season which happened to resemble Rudolph’s nose.
In short, this special originated as a commercial, and always was one through and through.
In spite of its original intent, Rudolph has become a holiday staple and icon as big as Santa Claus himself. And if you are one of the millions of people on this planet who loves this special, there is absolutely nothing stopping you from doing so, and you are not wrong for enjoying it. After all, this is just one person expressing their opinion. If this person’s opinion differs from yours, that doesn’t invalidate how you feel nor should you feel as if you absolutely must agree with them –
“Hey…you’re making it sound like you’re about to say something bad about Rudolph!”
“Well, I-“
“Nobody dislikes Rudolph! Everyone in the entire world loves it! It’s a classic! The perfect Christmas special! You like Rudolph too, right? RIGHT?!”
“Well…”
Up On The Shelf 